OUR VISION IS SIMPLE...
We want to see organisations within Eastern Africa win!!
We empower global firms to uncover customer value and thrive in the region through unbeatable strategies, unwavering compliance and good governance.
We seek to empower homegrown technology companies grow to their global potential by developing effective go-to-market and commercialization strategies that deliver customer and shareholder value.
ANDREW WAITITU
Andrew is a transformational executive with over 30 years architecting growth and business model reinvention across East Africa and emerging markets. Before founding Leapfrog Advisory, he led businesses at some of the world's most respected technology companies — and the track record speaks for itself.
At SAP East Africa, as Managing Director and Chairman of the Board across 9 countries, he delivered an average 276% year-on-year revenue growth over six years, broke into previously untapped sectors including Public Sector and Financial Services, and built the organisation that was recognised as Africa's Employer of Choice in 2014. He launched the SAP Skills for Africa Programme, which earned him the SAP Hasso Plattner Founders' Award — the company's highest global employee honour.
At GE Healthcare, as CEO for East Africa, he led a 96-person team across Kenya, Ethiopia and Tanzania through a strategic turnaround — shifting the business from single-contract dependency to a diversified, private-sector-competitive operation. Under his leadership, GE completed the largest medical imaging rollout in Kenya's history: 580 radiology units deployed across 98 hospitals in all 47 counties, including four national Level-6 facilities, in a project valued at $250 million. When COVID-19 hit, he founded Safe Hands Kenya, delivering free hygiene solutions to informal settlements in Nairobi and Mombasa — an initiative recognised as a FastCompany Best Design Innovation 2020 Finalist across EMEA.
At Microsoft, as Business Group Lead for the Middle East and Africa across 60+ countries, he managed a P&L of over $170 million, drove 17% revenue growth in a single fiscal year, and developed Kenya's Government Engagement Strategy — adopted as a best practice across the entire MEA region.
He began his career at IBM East Africa, where he led the largest dual mainframe implementation in East and Central African history at the Central Bank of Kenya.
Andrew holds an MBA and an MSc in Computer Science from the University of Liverpool, and completed the AI Implications for Business Strategy programme at MIT Sloan School of Management in 2025. He is a graduate of the Africa Board Fellowship at the Centre for Financial Inclusion. He has served as Vice-President of the American Chamber of Commerce Kenya, Vice Chair of the ICT Sector Committee of KEPSA, and as a Founder Advisory Board Member of Kenya's Presidential Digital Talent Internship Programme.
Leapfrog Advisory was founded on a straightforward premise: Africa doesn't need more consultants who fly in with frameworks. It needs advisors who are already here, who know the ground, and who are prepared to stay and see the work through. That's what Andrew built, and it's what Leapfrog delivers.