top of page
85184347-F658-45BB-ACA6-83A80B289155.PNG

OUR THREE
PILLARS

IMG_0852.PNG
INFORMATION STRATEGY

We help organisation during data and information into strategic assets. From market intelligence and research to data governance and insights, we provide the clarity needed for confident decisions and long-term growth.

IMG_0854.PNG
HEALTH-TECH STRATEGY

We support our healthcare organisations to improve access, quality, and efficiency. From service model designed to digital transformation and regulatory advisory, we help build healthier systems and communities.

IMG_0853.PNG
COMMERCIAL STRATEGY

We help businesses win in the marketplace. Our commercial strategies plan go to market planning, pricing, channel strategy, customer segmentation, and capability built to drive revenue and market share.

COMMERCIALISATION STRATEGY — VUKA

VUKA — from the Kiswahili word for "leap" — is our programme for East African startups and growth-stage technology companies that have built something worth scaling and need to turn that into revenue. You've secured funding. You have a product. Now what? The gap between "investment received" and "repeatable, growing revenue" is where most promising companies lose momentum. VUKA is designed specifically to close that gap. We have spent four years as the lead commercialisation and growth coach for BimaLab Africa, the Insurance Regulatory Authority's pan-African insurtech accelerator, now backed by FSD Africa and the Swiss Re Foundation. We've coached over 135 startups across 28 countries through the mechanics of commercialisation: product and value placement, building a sales engine, understanding customer acquisition costs, and structuring a go-to-market that doesn't require the founders to be everywhere at once. VUKA engagements typically cover: Product review and positioning — Are you solving a problem people will pay to solve? Is your messaging landing with the right buyer? We start here, because everything downstream depends on it. Sales team establishment and enablement — Hiring your first salespeople is a defining decision. Getting it wrong sets you back by years. We help you hire right, onboard fast and build a team that knows how to close. Sales process and tooling — Repeatable revenue requires a system, not a superstar. We design the process, select the tools and align everything to your commercial goals. Ongoing support — VUKA is not a workshop. We stay with you through the messy reality of implementation, because that's where the value is created. We partner with you across research, strategy, execution, commercialisation, scaling and everything in between.

© 2020 Leapfrog Advisory.

bottom of page